Aloha is universally loved by all who know it…and all who who know it, love universally.
Aloha is the welcome greeting in Hawaii. More than just hello, it conveys the warm hospitality of the islands, the abundant bounty of the aina, the land, and kai, the sea, the generous nature of its people, pono, the peace and happiness that comes from harmony and balance of dualities. Aloha is the spirit of Hawaii.
The literal meaning of the word aloha is alo ‘in the presence of’ ha ‘divine breath.’ This is the Hawaiian equivalent of namaste – ‘the divine in me, greets the divine in you.’
Thus aloha is love, affection, compassion, mercy, sympathy, pity, kindness, sentiment, grace, charity; greeting, salutation, regards; sweetheart, lover, loved one; beloved, loving, kind, compassionate, charitable, lovable; to love, be fond of; to show kindness, mercy, pity, charity, affection; to venerate; to remember with affection; to greet, hail. Greetings! Hello! Good-by! Farewell! Alas!
Aloha is the way of life in the islands. It is also the secret sauce for the 21st century.